Product Announcements
April 23, 2024

Nice Expands Door and Access Portfolio with Launch of Smart Garage Door Opener and New Mobile Application

The Nice Linear 661 Garage Door Opener and Nice G.O. mobile app combines innovation, design, and value in its first series of smart garage door openers as part of Linear rebrand plan

CARLSBAD, Calif., April 23, 2024 -- Nice, a global leader in Home and Building Management solutions, today announced the launch of the Nice Linear 661 Garage Door Opener (GDO) and all-new Nice G.O. mobile app, introducing more integrated and smart remote management capabilities for end users, and pre-installed battery backup enabling simplified installation for dealers. The Nice Linear 661 Garage Door Opener marks the first in a series of smart, Nice branded garage openers that combine sleek industrial design at an incredible value. Homeowners can now turn any garage into a smart garage with the Nice Linear 661 and Nice G.O. smart app, promoting extended convenience and peace of mind at their fingertips.

"The Nice Linear 661 combines the best of Linear’s legacy of reliability and dealer-oriented value with innovative features and beautiful aesthetics from Nice,” said Mark Mattson, Product Manager at Nice North America. “With this new offering, we’re creating a new generation of door openers that, combined with the Nice G.O. app, seamlessly supports end users the ability to create a whole-home solution.”

Nice Linear 661 Garage Door Opener

Nice combines its industry-leading solutions, innovation, and solid engineering with the pioneering legacy and RF expertise from Linear with new installer-friendly features and robust partner support.  With the 661, dealers are now able to offer features homeowners demand - including smart app control, an Eco friendly modern design, and more. Wi-Fi™ and Bluetooth™ connectivity makes for a seamless set-up with seamless pairing and automatic updates, which minimizes service requirements. The 661 comes with a pre-installed battery and integrates LED lighting for optimal energy efficiency and longer battery life.  A self-diagnostic system provides homeowners with real-time alerts and updates through the Nice G.O. app, ensuring timely troubleshooting for continued operation. The 661 operates residential sectional doors up to 8 feet high and 350 pounds and offers easy installation to truly deliver a smart, convenient and value-driven option for dealers and end users.

Nice G.O. Mobile App

The easy-to-use mobile application features real-time notifications and remote management of any garage door from a mobile device. With the app, users can customize access and permissions for up to 10 users. For those seeking a more automated experience, the single application allows users to schedule operations and timers for their doors and lights, offering enhanced security while residents are away.

The Nice G.O. Mobile App is currently available in the Apple App and Google Play stores. The Nice Linear 661 Garage Door opener will be available in limited quantities beginning early Summer 2024.

Visitors of the IDA + Expo from April 25 –26th, will be able to experience the Nice Linear 661, and preview the Nice 1461J Jackshaft Operator, designed for either sectional doors with high or vertical lift track.

Convergence of Linear

The Nice Linear 661 Garage Door opener is the inaugural Nice branded GDO product as the company begins the transition of the Linear Access and Surveillance brand this year. From its foundation in the 1960s, Linear was a pioneer not only in the GDO space but also access control. The brand became a common name in the industry and can be found in millions of homes across North America. The rich history of the company and brand also served as an inspiration for the founding and rise of Nice.

“Converging such a long and storied history into our continually growing organization while also injecting new innovation into the business and product lines is incredibly exciting,” said Mark Owen Burson, CMO at Nice North America. “The name ‘Nice Linear 661’ pays homage to this pioneering legacy and will be the first in a series of GDO’s bearing the historic name under the Nice brand. And the Nice G.O. mobile app will be a gamechanger as it is expanded across door and gate products and incorporated into smart home systems.”

Nice plans to conduct the rebrand in phases across garage door, gate, and access control as it continues to strengthen the company’s offerings in Home and Building Management solutions.

About Nice North America

Nice North America, a subsidiary of Nice, is one of the largest manufacturers of smart residential, commercial, and industrial solutions in the world, with seamless and easy-to-install technology for smart home control, security and automation, perimeter access, protection and control, sunshade solutions, power management, and whole home entertainment. The company is headquartered in Carlsbad, CA, with several R&D and manufacturing centers across the region. Professional integrators, dealers, and distribution partners grow their business with CEU training and education, technical and field support, and award-winning sales and marketing programs. The company is a proud national sponsor of the Gary Sinise Foundation R.I.S.E. program, supporting wounded veterans and their families with specially adapted smart homes. For further information, visit

Press Contacts:

Agency Contact
Brittany Gbur

Corporate Contact
Aaron Levine
Senior Director of Marketing
Nice North America


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