A World Without Barriers: Nice Completes Transformation of Nortek Control
Select brands begin transition to a comprehensive solutions portfolio under Nice
Carlsbad, CA — September 28, 2022 — Nice, a global manufacturer of smart home, security, and building automation solutions, today announced the completed transition from Nortek Control to Nice North America.
This milestone strengthens the Nice global brand and solidifies its position as a powerhouse in North America. Partners, including dealers, integrators, builders, and distributors, will benefit from its broad portfolio for residential, commercial, and industrial solutions, deeper partner programs, and expanded training and certification for the field.
As part of this transition, the company is sunsetting Nortek Control today and announcing the convergence of several commercial brands for the CI channel. By integrating ELAN®, SpeakerCraft®, and Panamax® into Nice, the company will progressively leverage its full portfolio of solutions for home and building management. This transition will take place over the next year.
“This name change is an important milestone for the development of our organization in North America. With a combined experience of 90 years of innovation and a talented and diverse team, we are well positioned to bring passion and innovation in the market,” said Luca Longhin, Deputy CEO of Nice North America. “We’re committed to developing new solutions, focused on design and the highest and easiest experience for partners and end users.”
“Brand convergence has been a key pillar driving our actions since the acquisition,” said Mark Owen Burson, CMO of Nice North America. “To simplify everyday movements, as our mission states, we must start by streamlining the experience for partners and creating more value for customers. With today’s announcement, Nice embarks on a journey from a house of brands to a branded house, offering the most complete, integrated product ecosystem in the industry for residential, commercial, and industrial applications.”
For more information about Nice and the expansive portfolio of interconnected brands, solutions, and technology, please visit www.niceforyou.com.
About Nice North America
Nice North America, a subsidiary of Nice, is one of the largest manufacturers of smart residential, commercial, and industrial solutions in the world, with seamless and easy-to-install technology for smart home control, security and automation, perimeter access, protection and control, sunshade solutions, power management, and whole home entertainment. The company is headquartered in Carlsbad, CA, with several R&D and manufacturing centers across the region. Professional integrators, dealers, and distribution partners grow their business with CEU training and education, technical and field support, and award-winning sales and marketing programs. The company is a proud national sponsor of the Gary Sinise Foundation R.I.S.E. program, supporting wounded veterans and their families with specially adapted smart homes. For further information, visit www.niceforyou.com.
Caster Communications, Inc.
Vice President of Marketing & Education
Nice North America
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