Nice North America Strengthens Marketing Support and Commitment to Partner Success

CARLSBAD, Calif., Oct. 21, 2024 – Nice, a global leader in Home and Building Management solutions, today announced it continues to strengthen its commitment to North America and partner success across business units by enhancing its focus on marketing resources, and with the appointment of Danielle Karr as its new Marketing Director. These actions provide Nice partners a clear competitive advantage across a rapidly evolving landscape, allowing them to showcase the full value of Nice solutions to their diverse customers.

Nice is committed to building a comprehensive ecosystem offering seamless integration across smart home, energy management, security, access, and perimeter protection. The modular and scalable approach enables integrators to provide end-users—whether homeowners, commercial property managers, or security professionals—with end-to-end solutions that include everything from lighting control and climate management to advanced security and gate automation. Continued focus on interoperability across the ecosystem meets the diverse needs of today’s customers seeking smart, easy-to-use experiences for their properties.

“Our goal is to ensure partners in all sectors—whether security, gate/door automation, or smart home—have the best tools to communicate the value of our products,” said Mark Owen Burson, Managing Director of ProAV Solutions and Interim Chief Marketing Officer at Nice North America. “We want our partners to confidently deliver tailored, seamless solutions that enhance the end-user experience while making their jobs easier and more efficient— marketing is key to achieving that as well as having team members like Danielle driving the evolution.”

Key initiatives include:

• Enhanced Solution Selling Support: The Nice ecosystem enables integrators to offer scalable solutions supported by tailored marketing support, including customized campaigns and interactive tools that help showcase how Nice offerings can be seamlessly integrated into their projects. Many of these resources are already available through the Nice Partner Portal, offering a wealth of tools and materials with additional enhancements planned.
• Expanded Marketing Resources: A broader suite of customizable marketing materials designed to help integrators effectively communicate the benefits of the Nice ecosystem to a wide range of customers are under development for 2025. These assets will include digital and physical resources to support partners across business lines, emphasizing flexibility, ease of installation, and long-term benefits.
• Focused Training and Education: Partners can expect expanded educational programs through Nice University and other initiatives that will equip them with the knowledge and tools to deliver exceptional service and stay ahead of market trends.

The appointment of Danielle Karr as Director in Nice North America further reinforces the company’s commitment through value-added marketing and communications, awareness and demand generation, and customized programs designed to enhance in-market initiatives. Danielle brings extensive experience from previous roles at Vivint, Control4 and Snap One, where she successfully led marketing engagement and was instrumental in the success of the Control4 Certified Showroom Program.

"I'm thrilled to be part of Nice at such an exciting time, as we continue to innovate and expand our offerings across the smart home, security, gate, and access control sectors. Our commitment is to provide integrators with the tools and support they need to succeed. The future of Nice is all about empowering our partners with comprehensive solutions that drive value and make a real impact across every market we serve."

Nice is committed to helping integrators succeed in a rapidly evolving marketplace by providing not only cutting-edge technology but also the marketing support and training necessary for growth. The scalability, ease of use, and flexibility of Nice positions it as the standout solution for professionals looking to offer integrated systems that cater to the unique needs of customers across residential, commercial, and industrial markets.

For more information about Nice, visit www.niceforyou.com.

About Nice North America
Nice North America, LLC, a subsidiary of Nice, is one of the largest manufacturers of smart residential, commercial, and industrial solutions globally. The company provides seamless and easy-to-install technology for smart home control, security and automation, perimeter access, sunshade solutions, power management, and whole-home entertainment. Headquartered in Carlsbad, CA, Nice North America has several R&D and manufacturing centers across the region. Professional integrators, dealers, and distribution partners benefit from CEU training and education, technical and field support, and award-winning sales and marketing programs. The company is also a proud national sponsor of the Gary Sinise Foundation R.I.S.E. program, supporting wounded veterans and their families with specially adapted smart homes. For more information, visit www.niceforyou.com.

Press Contacts:

PR Agency Contact
Brittany Gbur
Brittany.gbur@bursonglobal.com

North America Corporate Contact
Mark Owen Burson
Managing Director, ProAV Solutions & Interim Chief Marketing Officer
Nice North America
M.burson@niceforyou.com

###