Nice North America Appoints Donnie McVicker as Chief Sales Officer

Carlsbad, Calif., March 12, 2025 – Nice North America, a global leader in Home and Business Management solutions, today announced the appointment of Donnie McVicker as its Chief Sales Officer (CSO). With over 15 years of experience in driving business growth, leading high-performing teams, and fostering strong customer relationships, McVicker brings a dynamic approach to sales leadership that aligns with Nice’s commitment to customer success and market expansion.

McVicker had previously built a reputation at WAVE Electronics for developing strategic sales initiatives, optimizing business-to-business operations, and strengthening long-term partnerships across the technology and consumer electronics industries. His ability to scale businesses, enhance customer engagement, and drive revenue growth has made him a respected leader in the field.

"Donnie’s deep industry expertise, leadership, and customer-first mindset make him the ideal choice to lead our sales organization," said Emanuel Bertolini, Chief Executive Officer for Nice North America. "His strategic vision and passion for building strong relationships will be invaluable as we continue to expand our presence and deliver innovative solutions to our partners."

Throughout his career, McVicker has led transformative sales strategies, shaped customer retention initiatives, and expanded product offerings in home automation, audio, and video technologies. His leadership has consistently resulted in increased market share, improved operational efficiency, and stronger channel partnerships.

"I am honored to join Nice and excited to contribute to the company’s continued success during this pivotal time," said McVicker. "I look forward to collaborating with the talented team at Nice to drive growth, elevate customer experiences and strengthen relationships with our partners across North America."

Before joining Nice North America, McVicker held key sales leadership roles at multiple organizations, including WAVE Electronics, and Best Buy and Magnolia Design Center, where he honed his expertise in customer experience, sales strategy, and business development. His deep product knowledge and solutions-driven approach will play a critical role in supporting Nice North America's mission to provide innovative, customer-centric solutions.

About Nice North America  

Nice North America LLC is a subsidiary of Nice, a global leader in Home and Business Management Solutions. With cutting-edge smart systems for residential and commercial applications, Nice excels in sectors such as security, access control, artificial intelligence (AI), power management, and AV control. Backed by 19 R&D centers and 15 production plants worldwide, Nice serves partners and customers in over 100 countries, powered by a global team of 2,500 professionals across 5 continents.  

Headquartered in Carlsbad, CA, Nice North America supports professional integrators, dealers, and distribution partners with award-winning sales and marketing programs, hands-on technical support and field training, and CEU-certified education initiatives designed to drive business growth. As a proud national sponsor of the Gary Sinise Foundation R.I.S.E. program, Nice North America helps create specially adapted smart homes for wounded veterans and their families.  

For more information, visit www.niceforyou.com.   

About Nice   

Founded in the early 1990's, Nice is a global leader in Home Management Solutions, offering a complete range of integrated solutions for gate automation, garage doors, solar shading systems, parking systems, wireless alarm systems and home security, for residential, commercial and industrial applications; smart and connected systems for residential and commercial applications, for the security, access control, AI (Artificial Intelligence), health & wellness, control and power/AV sectors. Nice has embarked on a strategic path of expansion and extension of its portfolio of connected solutions and platforms, to offer a wide choice of customisable solutions and ease of use for the end user. This is complemented by strengthening and expanding in markets with high growth potential, as well as a renewed branding activity to compete in new market segments. Today Nice can rely on an organisation of 2,500 people on 5 continents, boasting a wealth of different skills and cultures, as well as 19 R&D centres and 15 production plants serving its partners and customers in over 100 countries worldwide.   

  Nice's excellence and the innovative drive of its solutions are now recognised worldwide. In 2023, the company won 8 prestigious industry awards at the CEDIA Expo in Denver (USA), while at the EI Live! Europe event in Farnborough (UK) it received the Smart Building Awards for Best Dedicated Touch Screen Controller and Best Software Release for Home Management OS 8.8", positioning it among the best home management software globally. In Italy, Nice was recognised as Best Managed Company by Deloitte Private. The company's commitment to environmental and social sustainability has also been recognized with its inclusion in the Italian nationwide “Sustainability Leaders 2024” ranking compiled by Il Sole 24 Ore and Statista. For further information www.niceforyou.com.

Press Contacts:    

PR Agency Contact  
Burson  
Brittany Gbur  
brittany.gbur@bursonglobal.com

North America Corporate Contact    

Danielle Karr  
Vice President of Marketing 
Nice North America  
danielle.karr@niceforyou.com