Nice Launches Linear 621 Garage Door Opener: The Benchmark for Reliable, Value-Driven Performance

Carlsbad, Calif., February 11, 2024 – Nice, a global leader in Home and Business Management solutions, proudly announces the launch of the Linear 621 garage door opener (GDO), setting a new standard for reliable, value-driven performance in the residential market. As homeowners increasingly seek dependable and feature-rich solutions without premium price tags, the Linear 621 delivers a robust and refined design that prioritizes essential functionality, ease of installation, and long-term value. 

“The Linear 621 reflects our commitment to providing reliable, high-value solutions that meet the practical needs of homeowners and installers alike," said Mark Mattson, Senior Product Manager, Nice North America. "The 621 strikes the perfect balance of modern function and affordability to offer easy installation, and long-term dependability without compromise. This launch underscores our commitment to innovation within the garage door opener category and reinforces the enduring legacy of the Linear brand as part of the Nice family.” 

The Linear 621 offers a compelling combination of features designed to enhance the everyday garage experience. Integrated LED lighting efficiently illuminates the garage and eliminates the need to ever replace bulbs. The built-in battery backup system ensures continued operation for up to three days during power failures, providing uninterrupted access and peace of mind. The 621 monitors both battery health and charge level, and notifies users when a replacement is needed. Available in both chain and belt drive configurations, the 621 offers flexibility to suit individual preferences and garage door types. 

Designed with installers in mind, the Linear 621 simplifies the installation process, saving valuable time and resources. Its modern design and durable construction ensure long-term reliability and minimal maintenance for homeowners. Even without smart connectivity, the 621 can receive firmware updates in the field directly via the Nice G.O. app by homeowners or dealers, eliminating service calls and board replacements. 

By offering premium features like integrated battery backup and LED lighting at a competitive price point, the 621 delivers unparalleled value to homeowners, builders, and installers. This launch comes as Nice celebrates 60 years of innovation for its Linear brand, marking a major milestone in the brand’s legacy of pioneering access solutions. Over the last year, Linear has been transitioning under the Nice umbrella, reinforcing its commitment to delivering cutting-edge, whole-home solutions that address the evolving needs of the market. With this launch, Nice continues its mission to provide innovative solutions that address the evolving needs of the market, ensuring seamless and connected experiences for homeowners and installers alike.  

Nice partners can order the Linear 621 garage door opener either directly from Nice or through their local distributor. To learn more about the Linear 621 garage door opener, visit here. Imagery can be found here. 

About Nice North America  

Nice North America LLC is a subsidiary of Nice, a global leader in Home and Business Management Solutions. With cutting-edge smart systems for residential and commercial applications, Nice excels in sectors such as security, access control, artificial intelligence (AI), power management, and AV control. Backed by 19 R&D centers and 15 production plants worldwide, Nice serves partners and customers in over 100 countries, powered by a global team of 2,500 professionals across 5 continents.  

Headquartered in Carlsbad, CA, Nice North America supports professional integrators, dealers, and distribution partners with award-winning sales and marketing programs, hands-on technical support and field training, and CEU-certified education initiatives designed to drive business growth. As a proud national sponsor of the Gary Sinise Foundation R.I.S.E. program, Nice North America helps create specially adapted smart homes for wounded veterans and their families.  

For more information, visit www.niceforyou.com.   

Press Contacts:    

PR Agency Contact   
Burson   
Brittany Gbur   
brittany.gbur@bursonglobal.com

North America Corporate Contact    

Danielle Karr   
Vice President of Marketing  
Nice North America   
danielle.karr@niceforyou.com