Nice Appoints Jeff Shaw as New Chief Product Officer

CARLSBAD, Calif., March 25, 2025 – Nice, a global leader in Home and Building Management solutions, today announced the appointment of Jeff Shaw as its Chief Product Officer (CPO). With over 20 years of experience in product management and marketing, Shaw brings a proven track record of driving innovation, developing award-winning products, and shaping industry-leading solutions.

"Jeff’s deep expertise, strategic vision, and passion for innovation make him the ideal leader to guide our product strategy," said Emanuel Bertolini, Chief Executive Officer for Nice North America. "His ability to develop groundbreaking solutions that enhance user experiences aligns perfectly with our mission to simplify everyday movements and improve people’s quality of life."

Before stepping into this role, Shaw served as Head of Product Management for Luxury Solutions in the Nice Home Management Systems business unit, where he played a pivotal role in advancing Nice’s smart home and building solutions. Prior to that, he led Product Management for Nice North America as Vice President of Control Products, overseeing the development of cutting-edge technologies that have redefined the Smart Home category and earned numerous industry accolades.

Throughout his career, Shaw has been recognized for his commitment to delivering products that address real-world challenges and exceed customer expectations. His leadership in product development, combined with his keen understanding of market needs, will be instrumental in driving Nice’s continued growth and technological advancements.

"I’m honored to join Nice in this leadership role and excited to contribute to the company’s innovation journey," said Shaw. "Nice has a strong legacy of delivering intelligent, user-friendly solutions, and I look forward to collaborating with our talented teams to develop the next generation of smart home and building management products."

Shaw’s expertise spans across product management, marketing, and business development, with a focus on creating solutions that enhance everyday life. His leadership will be crucial as Nice continues to expand its global presence and reinforce its position as a leader in the smart home and building management industry.

About Nice North America   

Nice North America LLC is a subsidiary of Nice, a global leader in Home and Business Management Solutions. With cutting-edge smart systems for residential and commercial applications, Nice excels in sectors such as security, access control, artificial intelligence (AI), power management, and AV control. Backed by 19 R&D centers and 15 production plants worldwide, Nice serves partners and customers in over 100 countries, powered by a global team of 2,500 professionals across 5 continents.   

Headquartered in Carlsbad, CA, Nice North America supports professional integrators, dealers, and distribution partners with award-winning sales and marketing programs, hands-on technical support and field training, and CEU-certified education initiatives designed to drive business growth. As a proud national sponsor of the Gary Sinise Foundation R.I.S.E. program, Nice North America helps create specially adapted smart homes for wounded veterans and their families.   

For more information, visit www.niceforyou.com.    

Press Contacts:     

PR Agency Contact   

Burson   
Audrey Regillo   
audrey.regillo@bursonglobal.com 

North America Corporate Contact     

Danielle Karr   
Vice President of Marketing  
Nice North America   
danielle.karr@niceforyou.com