Nortek Security & Control to Officially Rebrand as Nortek Control — SDM Mag

Nortek Security & Control announced Sept. 21 that the company has rebranded to Nortek Control. The rebranding of the company to Nortek Control comes at a time where the business is evolving from a manufacturing-focused company to delivering technology solutions for its customers.

“Rebranding the company to Nortek Control was a necessary and exciting transition as we continue to see growth and technology innovation throughout the brands we represent,” said Chris Larocca, president and CEO of Nortek Control. “The evolution of the company involves a key focus on analytics and machine learning, which we are excited to bring to every market we address.”

The company has delivered products for more than 50 years.

“I’m proud of the solid foundation that we have built as a company and I’m excited to take our customers with us on this journey as we further advance and enhance our brands into the future,” said Richard Pugnier, vice president of marketing at Nortek Control. “Our rebranding simply allows us to meet the needs of the modern market and deliver next-level solutions to our customers and partners around the world.”

This story first appeared on the SDM Magazine website.