Pledge to Our Partners
An Open Letter to Our Partner Community
Like many others, I’ve been reflecting on how technology has driven the rapid evolution of services and product offerings in our industry. While such resources expand the possibilities in how we serve our end-customers, the growing implementation of customer-direct cloud-based services can disrupt the value our partners bring to their customers. In these situations, we reaffirm our unwavering commitment to our valued partners whom, without your trusted expertise and collaboration, the experience of our collective customer would be greatly impaired.
Jointly delivering solutions are core to the Nice DNA, derived from a 30-year history of excellence and a relentless commitment to quality, design, and innovation, all with the goal of simplifying everyday movements. Therefore, we feel it’s critical to empower our partners with the right resources to support your continued success and development. Because only our partners can provide the personalized “white glove” service and support that customers expect and deserve.
Our collective customers depend on their integrator relationship for quality installation and ongoing support to ensure optimized and reliable performance; you are the best resource to address and understand customers’ needs. It is important to collaborate closely with the partner community to identify how we can leverage new technologies for mutually beneficial growth.
It is only when we evolve our business alongside our partners that we may grow stronger together.
I invite you to learn more about the Nice commitment to you.
Nice provides award-winning products, solutions, and services to help deliver a unique and customized experience, all with the goal of making our partners’ jobs simpler. Our founder and Chairman Lauro Buoro established this precedent when he started developing advancements in the Home Automation sector at the age of 21, setting the runway for the company’s expansion into 23 countries. For us, it’s more than just providing smart home solutions. It’s personal.
Together, we help keep families safe and secure, take steps towards a cleaner environment, and create experiences that simplify every day. As an industry leader, and global manufacturer of Home and Building Management solutions, we pledge to our dealers – our valued partners who are best equipped to service their customers – to develop our business alongside yours and continue providing solutions tailored to your needs as we embark on this next chapter together.
I want to share just some of the ways our exceptional teams are devoted to the success of our dealers:
Over the last four years, we have been recognized for our extraordinary resources and support across sales and marketing, dealer protection policies, technical support and shipping policies in the annual CE Pro Quest for Quality Awards.
Of particular note, our Dealer Protection Policies further emphasize our commitment to you, in that we ensure all dealers are authorized to sell our products to avoid unauthorized online resellers. We are thoughtful and strategic in selecting our partners so that we enable each of you to grow and foster your business.
When our partners join our network, they gain access to our Nice Store, which provides real-time inventory status, order entry, processing and tracking, and order history for re-orders. The store is also accessible from mobile and desktop computers with simple UI for a seamless ordering process.
By working with us, you tap into one of the industry’s largest sales and support teams that can provide unmatched assistance as you grow your business. A key portion of this includes our extensive training and certification programs that enable our partners to take their expertise to the next level. In the last year, we launched two dynamic tools that are poised to boost partner performance:
- Nice Partner Portal – Our all-in-one, user-friendly, and secure resource, that enhances your partner experience, accelerates sales across different business lines, products and solutions and streamlines your interaction with our teams.
- Nice University – Our custom programs that offer curated training opportunities, which give you the chance to co-own the learning process by monitoring your company's education progress.
Our goal in offering these resources stretches beyond supporting your professional growth. Our partnerships are designed to promote collaboration, empowerment, and ultimately our shared success.
Last year, we received more than 20 industry awards honoring the exceptional design and innovation of our products and solutions. We are constantly communicating with our partners to understand your market needs so we can develop product efficiencies that address your customers’ evolving demands.
As a result, we made a strategic decision to launch Sun Shades by Nice, our first line of shading solutions, and develop the Nice HR40 Multifunction Smart Home Remote, which offers an enhanced user experience, among other key product launches and developments.
We depend on you, our channel partners who are on location with the end-users, to represent the voice of the customer. It is because of your trusted customer relationships that we can identify opportunities to enhance and expand our portfolio. This allows us to offer the best program in the industry for our dealers – regardless of size – to increase margins and maximize buying power.
At Nice, we are a single vendor for the majority of home automation needs. Since our acquisition of Nortek Security & Control in 2021, we have been laser focused on strengthening our position as an industry leader in North America by converging a vast product portfolio under one unified brand.
Last year, this was through the convergence of legacy brands ELAN®, SpeakerCraft®, and Panamax® Energy Management to the Nice brand name. Now, we begin the next phase by transitioning all offerings from the Linear Access and Surveillance brand.
This strategic move allows us to combine the rich history and reliability of our legacy brands with the Nice standard of design and quality, which enables us to deliver the most complete, integrated product ecosystem in the industry for residential, commercial and perimeter protection applications.
With all my gratitude,
Emanuel Bertolini CEO, Nice North America
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